Meet the Owners
Founder • Ellen Belk
As a former divsion one scholarship athlete & medal winning triathlete, Ellen leads with a championship level attitude. A born motivator, she inspires others to achieve championship level care outcomes for those they serve.
Aged-Care Leadership
As a Divisional Director of Dementia care for Atria Senior Living, Ellen supported 24 assisted living communities in an 11 state territory.
As the National Director of Dementia Operations for Milestone Retirement, Ellen created, implemented & managed the operational system executed within the 100 communities of the portfolio. Additionally, she led a team of support players at the divisional & community levels while acting as the company spokesperson.
A board certified Dementia educator with a trademarked TEAM™ approach, a family care advocate specializing in holistic solutions & Universal Design for optimum age-in-place success; Ellen is an industry change agent.
The Mindset of a Champion🏆
As a former Broadcast Journalist and current Silver Living Strategist, an interview with Ellen Belk packs a powerful punch of information and details.
A dynamic speaker, she’s an engaging and innovative thought leader. Her passion and common sense straight talk leaves audiences wanting more!
Co-Founder • Dan Belk
A native of North Carolina, Dan earned a degree in Business Management from UNC at Charlotte. With over 25 years of professional experience in business operations, management, and human resources, Dan develops and manages all the back-office systems for Keep In Mind, Inc. Away from the office, Dan can be found enjoying an IPA at one of the microbreweries in the area or casting his line and fishing at Lake Haigler, his favorite spot on the Anne Springs Close Greenway.
Vision
Through servant leadership and collaborative partnerships combined with subject matter expertise; continue to raise awareness of aging-related issues and advocate for change within the marketplace.
Values
Embrace Change
Empower People
Give Voice
Do Good
Offer Strategic Solutions
